Micromax signs on as title sponsor for Board of Control for Cricket in India
Participating in this sponsorship deal:
About Sponsor:
Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Datacards and LED Televisions.
About Property:
The Board of Control for Cricket in India (BCCI), headquartered at Mumbai, India, is the national governing body for all cricket in India. The board was formed in December 1928 as BCCI replaced Calcutta Cricket Club.
Mobile phone manufacturer Micromax Informatics Ltd. Thursday bagged the title sponsorship rights for all of BCCI's international and domestic tournaments to be played in India for the 2014-15 season for a fee of Rs.18.01 crore.
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