Mike's Hard Lemonade signs on as official sponsor for New Mexico State Aggies
Participating in this sponsorship deal:
Agency:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
New Mexico State University's teams are called the Aggies, a nickname derived from the university's agricultural beginnings. Since 2005, they have competed in the Western Athletic Conference. The mascot is known as "Pistol Pete". NMSU's colors are crimson and white. The current athletics director is Dr. McKinley Boston .
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