Molson Coors signs on as official sponsor for Chicagoland Speedway
Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
Chicagoland Speedway is a 1.5 miles tri-oval speedway in Joliet, Illinois, USA, southwest of Chicago. The speedway opened in 2001 and currently hosts NASCAR racing including the opening event in the 2011 Chase for the Sprint Cup. Until 2011, the speedway also hosted the IZOD IndyCar Series, recording numerous close finishes including the closest finish in IndyCar history. The speedway is owned and operated by International Speedway Corporation and located adjacent to Route 66 Raceway.
The renewed alliance, which also applies to the adjacent Route 66 Raceway drag-racing venue, means the beer will continue to be featured in track amenities like the Miller Lite Pit Stop beer garden next to the grandstands, the Miller Lite Turn 1 Party Deck and other signage around the venue.
Read more at www.chicagobusiness.com »
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