December 12, 2018
Mitas signs on as official sponsor for UCI

Participating in this sponsorship deal:

Mitas Union cycliste internac logo
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This partnership between the UCI and Mitas comes as mountain bike is enjoying significant increases in audience figures. The 2018 Mercedes-Benz UCI Mountain Bike World Cup achieved record viewing figures on Red Bull TV; similarly, the 2018 World Championships in Lenzerheide (SUI) saw a large increase in cumulative audience numbers, reaching 46 million television viewers.
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