Snapshot
September 22, 2016

Mondelez International signs on as official sponsor for iHeartMedia

Participating in this sponsorship deal:

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About Sponsor:

Mondel?z International, Inc. is an American multinational confectionery, food and beverage conglomerate, employing around 100,000 people around the world. It comprises the global snacking and food brands of the former Kraft Foods. The Mondel?z name came from the input of Kraft Foods employees at the time, Monde being French for world and delez an alternative to delicious.[1]

About Property:

iHeartMedia, Inc. (formerly CC Media Holdings, Inc.) is an American mass media company headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.).

Read More
As a progressive digital marketer, Mondelēz International is kicking off a multi-year national collaboration with iHeartMedia, the multiplatform media giant. Led by its Nabisco portfolio of brands, the companies will work together on a number of initiatives to strategically position key products into the conversations and culturally relevant space that iHeartMedia provides. As a first step in this new strategic relationship, iHeartMedia is supporting the Nabisco brand in celebrating the 115th anniversary of its debut in the marketplace with the launch of “115 Moments of Joy.”
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