As a progressive digital marketer, Mondelēz International is kicking off a multi-year national collaboration with iHeartMedia, the multiplatform media giant. Led by its Nabisco portfolio of brands, the companies will work together on a number of initiatives to strategically position key products into the conversations and culturally relevant space that iHeartMedia provides. As a first step in this new strategic relationship, iHeartMedia is supporting the Nabisco brand in celebrating the 115th anniversary of its debut in the marketplace with the launch of “115 Moments of Joy.”
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