Monster Energy signs on as official sponsor for Sports Illustrated The Party
Participating in this sponsorship deal:
About Sponsor:
Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002.[1] The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch.
About Property:
Sports Illustrated's annual marquee event, The Party is a VIP big-game night celebration. In 2020, the event was held at the Fontainebleau in Miami Beach, Florida.
NEW YORK--(BUSINESS WIRE)--Sports Illustrated today announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, February 1, 2020, at the world-famous Fontainebleau in Miami Beach, Florida.
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