Mountain Dew signs on as official sponsor for Bay To Breakers
Participating in this sponsorship deal:
About Sponsor:
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.
About Property:
The Bay to Breakers is an annual footrace which takes place in San Francisco, California on the third Sunday of May. The name reflects the fact that the race starts at the northeast end of the downtown area a few blocks from The Embarcadero and runs west through the city to finish at the Great Highway . The complete course is 7.46 miles long. The event is well-known for many participants wearing costumes, and a few engaging in varying degrees of public nudity. The event was officially the world's largest footrace from 1986 until it was surpassed in 2010.