Mountain Dew signs deal with Zion Williamson The brand has already announced several activations with the New Orleans Pelicans forward. Mountain Dew will utilise its existing partnership with social media platform Snapchat to enable users to unlock an exclusive augmented reality (AR) experience directly from a marker on a Zion NBA jersey.
Mountain Dew sponsors Tom Clancy's The Division 2 "MTN DEW AMP did a really good job of having gamers help with the product… They are coming out with a drink made specifically for us. I feel like this is a good thing for us, and we should try to take part with this movement that they are trying to do for our team and gamers in general." – Kenneth "Kehnee" Rann (Dignitas)