Mountain Dew signs on as official sponsor for Forecastle Festival
Participating in this sponsorship deal:
About Sponsor:
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.
About Property:
Forecastle, founded in 2002, has grown from a neighborhood event to one of the country’s most anticipated summer festivals— drawing tens of thousands of fans from across the world to Louisville’s scenic 85-acre Waterfront Park each July. Since 2002, several well-known acts have graced the stages of Forecastle Festival, including: Beck, Outkast, Smashing Pumpkins, and The Avett Brothers.