MoviePass signs on as official sponsor for iHeartMedia
Participating in this sponsorship deal:
About Sponsor:
MoviePass is an American subscription-based movie ticketing service. Founded in 2011 and headquartered in New York City,[1] the service allows subscribers to purchase a single movie ticket per day for a flat subscription fee per month. The service utilizes a mobile app, where users check-into a cinema and choose a film and showtime, which results in the cost of the ticket being loaded to a prepaid debit card, which is used to purchase the ticket from the cinema as usual.
About Property:
iHeartMedia, Inc. (formerly CC Media Holdings, Inc.) is an American mass media company headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.).
MoviePass Inc., the nation's premier movie-theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (NASDAQ: HMNY), today announced that it has signed a media partnership with iHeartMedia, a leading multi-media company in America with a greater reach in the U.S. than any other media outlet. The new agreement includes an extensive marketing campaign across iHeartMedia’s multiplatform network including radio, digital, social and live events to help build further brand awareness of MoviePass™ and target new subscribers in select U.S. metro markets that have active movie-going audiences. In addition, iHeartMedia will be an authorized reseller of ad inventory across the MoviePass™ website and mobile app.
Read more at https://finance.yahoo.com »
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