Muscle Milk signs on as official sponsor for USC Trojans Athletics
Participating in this sponsorship deal:
About Sponsor:
CytoSport is a Benicia, California, manufacturer of sports-oriented nutritional products, or "supplements". It offers a line of protein-enhanced powders, shakes, and bars has broken into the mainstream market with a ready-to-drink form of protein supplement Muscle Milk, a non-dairy beverage which is trans-fat-free, lactose-free, contain no high fructose corn syrup and is shelf stable.
About Property:
The USC Trojans are the athletic teams representing the University of Southern California in Los Angeles, California. While the men's teams are nicknamed the Trojans, the women's athletic teams are referred to as either the Trojans or Women of Troy . The program participates in the Pacific-12 Conference and has won 116 team national championships, 94 of which are NCAA National Championships. USC's cross-town rival is UCLA, with whom there is fierce athletic and scholastic competition. However, USC's rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football.