Snapshot
June 19, 2015

Naked signs on as official sponsor for Dwayne Wade

Participating in this sponsorship deal:

Logo Dwyane wade e1

About Sponsor:

Headquartered in Vancouver, Canada, Naked is a global lifestyle brand focused on innovative and luxurious innerwear, loungewear, sleepwear and active wear. Naked underwear and undershirts are sold in over 114 locations across North America including Holt Renfrew, Boys’co, Kitson and Freshpair.com.

About Property:

Dwyane Tyrone Wade, Jr. (born January 17, 1982) is an American professional basketball player who currently plays for the Miami Heat of the National Basketball Association (NBA). He has established himself as one of the most well-known and popular players in the league. Wade had the top selling jersey in the NBA for nearly two years, leading the league in jersey sales from the 2005 NBA Playoffs, until the midpoint of the 2006–07 season.[1] His first name is pronounced the same as the more common spellings "Dwayne" and "Duane".[2]

Activation Locations
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NEW YORK, June 18, 2015 /PRNewswire/ -- Wade Enterprises, LLC ("Wade") and Naked Brand Group, Inc. (OTCQB: NAKD) ("Naked" or the "Company") today announced a partnership between NBA Miami HEAT star Dwyane Wade and Naked, the innovative inner fashion and lifestyle brand. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist will spearhead Naked's "Role Models" campaign, join the Company's Advisory Board and serve as Creative Director for a signature collection of innerwear set to launch in 2016.
Read more at money.cnn.com »
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