NBC Universal signs on as official sponsor for Pandora
Participating in this sponsorship deal:
About Sponsor:
NBCUniversal Media, LLC (formerly known as NBC Universal, Inc.)[2][3] is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base. The company owns and operates American television networks, numerous cable channels, and a group of local stations in the United States, as well as motion picture companies, several television production companies, and branded theme parks. NBC Universal was formed in May 2004 by the merger of General Electric's NBC with Vivendi's Vivendi Universal Entertainment.[4][5] GE and US cable TV operator Comcast announced a buyout agreement for the company on December 3, 2009. Following regulatory approvals, the transaction completed on January 28, 2011. Comcast now owns 51% of NBC Universal while GE owns 49%.[5][6][7]
About Property:
Pandora Media, Inc. is the operator of Pandora Internet Radio (also referred as Pandora Radio or simply Pandora), an automated music recommendation service and "custodian" of the Music Genome Project available only in the United States. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.