New Belgium Brewing Company signs on as official sponsor for Wanderlust Festival
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
The Wanderlust Festival is a summer festival first held in Squaw Valley in July 2009. The event, announced in May 2009, featured a musical lineup featuring Michael Franti, Spoon, Broken Social Scene, and Girl Talk. Notably Michael Franti had to bow out of the show at the last moment due to appendicitis. Wanderlust featured a yogi lineup including John Friend, Shiva Rea and Annie Carpenter.