New York Apple Association signs on as official sponsor for Five Boro Bike Tour
Participating in this sponsorship deal:
About Sponsor:
New York Apple Association is the non-profit trade association representing over 700 comercial apple growers in New York State.
About Property:
The Five Boro Bike Tour is an annual recreational cycling event in New York City. It is produced by Bike New York. Conducted every year on the first Sunday of May, the 42-mile (68 km) ride includes over 30,000 riders. The route takes riders through all five of New York's boroughs and across five major bridges. The route includes expressways, which are closed to automobile traffic for the ride.[1]
This has been a banner year financially for Bike New York, said Kenneth Podziba, chief executive of the organization. The tour gained five new sponsors for a total of 10. The newcomers are Chipotle, New York Apple Association—which is donating 12,000 apples—I Love NY/Taste NY, bike-rental firm Spinlister and personal injury law firm Flanzig & Flanzig. They join REI, Kind Bar, Del Monte Fresh Produce, Bloomberg LP—which re-upped for "a lot more," Mr. Podziba said—and title sponsor TD Bank.
Read more at www.crainsnewyork.com »
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