Snapshot
November 06, 2014

Nikon signs on as official sponsor for Boston Red Sox

Participating in this sponsorship deal:

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About Sponsor:

Nikon Corporation  listen , also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which it is the world's second largest manufacturer. The companies held by Nikon form the Nikon Group. Among its products are Nikkor imaging lenses , the Nikon F-series of 135 film SLR cameras, the Nikon D-series of digital SLR cameras, the Coolpix series of compact digital cameras, and the Nikonos series of underwater film cameras. Nikon's main competitors in camera and lens manufacturing include Canon, Casio, Kodak, Sony, Pentax, Panasonic, Fujifilm and Olympus.

About Property:

The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since 1912. The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following previous Boston teams that had been known as the "Red Stockings". They played in eleven World Series, third most of any team remaining in one city, after the New York Yankees and the Saint Louis Cardinals. They won seven of these, also third most of any team remaining in one city, again after the New York Yankees and Saint Louis Cardinals.

Activation Locations
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MELVILLE, N.Y. – If you thought the 2004 Boston Red Sox run to the title was memorable, 2005 at Fenway Park should capture more memories than ever before. Nikon today announced that it has been named "The Official Camera of the Boston Red Sox," as part of a multi-faceted sponsoring partnership. In addition to radio sponsorship on the Red Sox radio network WEEI 850 AM, and signage throughout historic Fenway Park and the photographers' wells, Nikon digital photography will make a tremendous impact at the country's oldest professional baseball stadium.
Read more at www.nikonusa.com »
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