Snapshot
May 11, 2017

Nokian Tires signs on as official sponsor for NFL Canada

Participating in this sponsorship deal:

200px nokian tyres.svg Gr xq5et 400x400

About Sponsor:

Nokian Tyres plc (Finnish: Nokian Renkaat Oyj), headquartered in Nokia, Finland, produces tyres for cars, trucks, buses, and heavy-duty equipment. Known for its winter tyres, Nokian operates the only permanent winter tyre testing facility in the world. The company's Hakkapeliitta brand name is recognised in Finland as a reputable trademark.

About Property:

The National Football League is one of the world's most popular sports leagues, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.

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“The partnership with NFL Canada is another example of Nokian Tyres' investment in North America and will help fuel sales and increase brand awareness throughout Canada,” says Tommi Heinonen, head of Nokian Tyres North America. “With its long-standing traditions of performance, quality, durability and continuous improvement, the NFL brand aligns with Nokian Tyres, making this partnership a natural fit.”
Read more at www.moderntiredealer.com »
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