Northwestern Mutual signs on as presenting sponsor for Rose Bowl Game
Participating in this sponsorship deal:
About Sponsor:
Northwestern Mutual is a mutual company based in Milwaukee, Wisconsin that offers financial services, including life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services. Northwestern Mutual also provides consultation on asset and income protection, personal needs, investments, financial planning, estate planning, trusts, business needs, retirement, and employee benefits.
About Property:
The Rose Bowl is an annual American college football bowl game, usually played on January 1 at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. The Rose Bowl is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. It was first played in 1902, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. It is a part of the Tournament of Roses "America's New Year Celebration", which also includes the historic Tournament of Roses Parade. Except in the years when the Rose Bowl served as the BCS National Championship Game, the Rose Bowl Game has continued to be played in the afternoon.