Oreo signs on as official sponsor for Transformers 4
Participating in this sponsorship deal:
About Sponsor:
Oreo is a popular sandwich cookie where the U.S. version is made by the Nabisco division of Kraft Foods. Since its 1912 introduction, Oreo has become the best selling cookie in the United States, through the 20th century and into the 21st.
About Property:
Transformers 4 is an upcoming American science fiction action film, the fourth installment of the live-action Transformers film series. Like its three predecessors, Transformers 4 is directed by Michael Bay and executive produced by Steven Spielberg. The film is set for release on June 27, 2014 in 3D.
The Mondelez International-owned brand has inked its first-ever global movie marketing deal with Paramount Pictures that pairs the cookie brand with the latest "Transformers" flick. The campaign covers more than 35 countries and includes a TV ad directed by Michael Bay, whose latest Transformers movie, called "Age of Extinction," will hit U.S. theaters on June 27.
Read more at adage.com »
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