Snapshot
November 06, 2014

Passion Growers signs on as for Rose Bowl Game

Participating in this sponsorship deal:

Sponsor passiongrowers1 Rose bowl logo

About Sponsor:

PassionGrowers, founded in 2001, is a family-oriented company dedicated to growing and providing the most beautiful and highest-quality roses. Passion Growers' 200 varieties of roses can be found in more than 5,000 retail and grocery stores around the country, and online under the brand name PassionRoses.

About Property:

The Rose Bowl is an annual American college football bowl game, usually played on January 1 at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. The Rose Bowl is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. It was first played in 1902, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. It is a part of the Tournament of Roses "America's New Year Celebration", which also includes the historic Tournament of Roses Parade. Except in the years when the Rose Bowl served as the BCS National Championship Game, the Rose Bowl Game has continued to be played in the afternoon.

Read More
At their outset, every sponsorship is labeled as “the perfect fit” by those involved, but this is the first time we’re confident that’s true. In what might be the definitive endemic sponsorship, Passion Growers has signed on as the first official rose of the Rose Bowl.
Read more at www.sportsbusinessjournal.com »
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