Patron Tequila signs on as official sponsor for International Motor Sports Association
Participating in this sponsorship deal:
About Sponsor:
Patrón is a luxury brand of tequila produced in Mexico and sold in hand-blown, individually numbered bottles. Made entirely from Blue Agave "piñas" (Spanish for pineapples), Patrón comes in five varieties: Silver, Añejo, Reposado, Gran Patrón Platinum and Gran Patrón Burdeos. Patrón also sells a tequila-coffee blend known as Patrón X.O. Cafe and a triple sec, Patrón Citrónge.
About Property:
The International Motor Sports Association is an auto racing sanctioning body based in Braselton, Georgia, United States. It was started by John Bishop, a former employee of SCCA , and his wife Peggy in 1969 with help from Bill France, Sr. of NASCAR.
DAYTONA BEACH, Fla. (Jan. 4, 2014) – Officials from Patrón Spirits International and the International Motor Sports Association (IMSA) today announced a multi-year agreement making Tequila Patrón the entitlement partner of the four-race North American Endurance Cup and Official Spirits Partner of IMSA and the TUDOR United SportsCar Championship.
Read more at www.nascar.com »
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