Snapshot
November 06, 2014

Payless signs on as official sponsor for Fashion's Night Out

Participating in this sponsorship deal:

220px payless logo Data?1415807971

About Sponsor:

Payless (formerly known as Payless ShoeSource Inc.) is an international discount footwear chain. Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc.[3][4] The company had a total revenue for 2011 of US$ 3.4 billion.[5] The company also has a stunt premium banner, Palessi Shoes.[6] Payless is currently owned by a group of investors led by Alden Global Capital and Axar Capital Management.

About Property:

From Manhattan to Milan, Atlanta to Australia, the after hours shopping extravanza Fashion's Night Out celebrated it's fourth glorious year. With stores in over 500 cities nationwide, FNO was bigger and better than ever before.

Activation Locations
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional