Peet's Coffee & Tea signs on as official sponsor for California Golden Bears
Participating in this sponsorship deal:
About Sponsor:
Peet's Coffee & Tea is a San Francisco Bay Area based specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California as Peet's Coffee, Tea & Spices, Peet's is known for its early introduction of darker roasted arabica coffee, such as French roast and grades appropriate for espresso drinks, to Bay Area and US coffee retailing, for both freshly roasted beans and in-store brewed coffee.
About Property:
The California Golden Bears is the nickname used for 29 varsity athletic programs and various club teams of the University of California, Berkeley. Referred to in athletic competition as California or Cal, the university competes in the NCAA's Division I primarily as a member of the Pacific-12 Conference, and for a limited number of sports as a member of the Mountain Pacific Sports Federation . Over the course of the school's history, California has won team national titles in 19 different sports and 82 team titles overall. Cal athletes have also competed in the Olympics for a host of different countries. Notable facilities used by the Bears include California Memorial Stadium and Haas Pavilion . Cal finished the 2010–11 athletic season with 1,219.50 points, earning third place in the Director's Cup standings, the Golden Bears' highest finish ever. Cal did not receive any points for their national championships in rugby and men's crew because those sports are not governed by the NCAA.