November 06, 2014
Pepsi signs on as official sponsor for Major League Soccer

Participating in this sponsorship deal:

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The deal, which was negotiated by Soccer United Marketing and Pepsi, includes a renewal with the U.S. national team. Industry sources peg the value of the league deal in the low eight figures, but say the cumulative earning potential at the team level is greater.Pepsi’s partnership with MLS dates to 1996, the league’s inaugural season.
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