TAMPA BAY - PepsiCo North America Beverages has joined the Tampa Bay Lightning and AMALIE Arena as a championship partner, effective today, Chief Executive Officer Steve Griggs announced this morning. The seven-year deal makes PepsiCo North America Beverages the exclusive carbonated soft drink, water (flat, sparkling, carbonated, premium, enhanced, flavored/non-flavored), energy drink, muscle milk, juice and tea of the Lightning and AMALIE Arena and includes rights to team's marks and logos for marketing, activation and community engagement. The family of Pepsi products will be served throughout AMALIE Arena for all games and events beginning with the Bolts' regular season opener, this Thursday, October 3, versus the Florida Panthers.