Piper-Heidsieck signs on as official sponsor for Australian Open
Participating in this sponsorship deal:
About Sponsor:
PIPER-HEIDSIECK is a Champagne house from the Champagne region of France. Founded by Florens-Louis Heidsieck in 1785 in Reims, the Heidsieck name was combined with the Piper name in 1838. In 1985, PIPER-HEIDSIECK became part of the Rémy Cointreau wine and spirits group, and was sold in 2011 to EPI , a privately owned holding company of French luxury brands, presided by Christopher Descours.
About Property:
The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.