Platinum Equity signs on as official sponsor for Detroit Pistons
Participating in this sponsorship deal:
About Sponsor:
Platinum Equity, LLC is an American private equity investment firm founded by Tom Gores in 1995. The firm focuses on leveraged buyout investments of established companies in the U.S. and Europe.[1]
About Property:
The Detroit Pistons are a franchise of the National Basketball Association based in Auburn Hills, Michigan. The team's home arena is The Palace of Auburn Hills. It was originally founded in Fort Wayne, Indiana as the Fort Wayne (Zollner) Pistons as a member of the National Basketball League in 1941, where they won two championships. The club joined the NBA in 1948, moved to Detroit in 1957, and has since won three championships, most recently in 2004.
The Detroit Pistons and Platinum Equity today announced a multi-year corporate partnership that will include representation of the Platinum Equity logo on the basketball court at the new Little Caesars Arena and presence across Detroit Pistons social media platforms. Terms of the agreement were not disclosed.
Read more at www.nba.com »
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