Nets Basketball will grant the Brooklyn-based firm an extensive advertising presence at its new Barclays Center, including LED signage on the exterior marquee and courtside signage which will be visible on television broadcasts. PNY will also advertise on the Nets website and will be the presenting sponsors of the team's mascot. In addition, the company will produce a range of Nets-branded USB flash drives and SDHC flash cards, which will be available at the IZOD-Nets Team Store.