PARSIPPANY, N.J., July 18, 2013 /PRNewswire/ -- Polaroid Eyewear, a global leader in polarized lens technology and one of the world's best known and most trusted eyewear brands, plans to make a splash at Mercedes-Benz Fashion Week Swim which runs from July 18-22, 2013 in Miami Beach, FL.  This is the brand's first U.S. sponsorship since relaunching in the U.S. earlier this year as part of the Safilo Group which acquired the brand in April 2012.