Pop signs on as official sponsor for Daytime Emmy Awards
Participating in this sponsorship deal:
About Sponsor:
Pop is an American basic cable and satellite television network that is operated as a joint venture between CBS Corporation and Lions Gate Entertainment.
About Property:
The Daytime Emmy Award is an American accolade bestowed by the New York–based National Academy of Television Arts and Sciences and the Los Angeles–based Academy of Television Arts & Sciences in recognition of excellence in American daytime television programming.
The National Academy of Television Arts & Sciences (NATAS) and Pop, a newly rebranded television network seen in more than 80 million homes (formerly TV Guide Network), today announced that the 42nd Annual Daytime Emmy® Awards will be nationally broadcast live on Sunday, April 26 at 8:00 PM, ET/5:00 PM, PT exclusively on Pop. In addition, NATAS announced that the Daytime Creative Arts Emmy® Awards gala will take place on Friday, April 24 at the Universal Hilton in Los Angeles.
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