Powerade signs on as official sponsor for Athens Classic Marathon
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Athens Classic Marathon is an annual marathon road race held in Athens, Greece, normally in early November. The race usually attracts around 5000 competitors every year, although the total reaches around 8000 when including the concurrent 5 and 10kilometres road races and the racewalking contest.
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