Powerade signs deal with Nike Basketball 3ON3 LOS ANGELES, Aug. 7, 2016 /PRNewswire/ -- The 8th annual Nike Basketball 3ON3 Tournament presented by 24 Hour Fitness at L.A. LIVE wrapped up competition today after completing more than 4,500 games, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event. Players and fans packed the streets lining L.A. LIVE, STAPLES Center, Chick Hearn Court, Figueroa St. and into the surrounding streets in Downtown Los Angeles with over 100 courts set up for competition, once again creating the largest 3-on-3 basketball tournament in California. The tournament featured Special Olympic, wheelchair, Youth, Teen, Adult and Elite divisions as fierce competition highlighted the fan-favorite summer event at L.A. LIVE.
Powerade partners with Kontinental Hockey League In the run-up to the All-Star Game, in which star hockey players from Russia, Europe and North America display their skills and astound a huge audience around the globe, another world-famous name decided to join forces with the biggest sporting league on the Eurasian continent. At the pre-match press conference, KHL President Dmitry Chernyshenko announced that Coca-Cola Russia has signed a partnership agreement with the Kontinental Hockey League for a minimum of three years.