Powerade sponsors Damian Lillard From overlooked high-school recruit to unknown mid-major college star to one of the best professional basketball players in the world, Damian Lillard’s improbable rise has been driven by sheer grit and determination. In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.
Powerade signs deal with Nike Basketball 3ON3 LOS ANGELES, Aug. 7, 2016 /PRNewswire/ -- The 8th annual Nike Basketball 3ON3 Tournament presented by 24 Hour Fitness at L.A. LIVE wrapped up competition today after completing more than 4,500 games, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event. Players and fans packed the streets lining L.A. LIVE, STAPLES Center, Chick Hearn Court, Figueroa St. and into the surrounding streets in Downtown Los Angeles with over 100 courts set up for competition, once again creating the largest 3-on-3 basketball tournament in California. The tournament featured Special Olympic, wheelchair, Youth, Teen, Adult and Elite divisions as fierce competition highlighted the fan-favorite summer event at L.A. LIVE.