Powerade signs on as official sponsor for Fort Lauderdale Strikers
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Fort Lauderdale Strikers are an American professional soccer team based in Fort Lauderdale, Florida. Founded in 2006, the team plays in the North American Soccer League (NASL), the second tier of the American soccer pyramid. Prior to the 2011 season the team was known as Miami FC. The NASL club is the fourth Fort Lauderdale team to share the legacy of the Strikers name, which first originated in the old North American Soccer League. The team plays its home games at Lockhart Stadium.