PrimeSport is a leader in providing direct access to the biggest sporting events, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships, including the NCAA Men's Basketball Tournament and Men's Final Four, Men's College World Series, Division I Wrestling Championships, Women's College World Series, Women's Final Four, Women's Volleyball Championship and Men's Frozen Four, NHL, 20 NFL teams, 2015 College Football Playoff National Championship, Rose Bowl, Sugar Bowl, Alamo Bowl, Orange Bowl, Holiday Bowl, Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff, State Farm Champions Classic, Jimmy V Classic, 2K Classic, Gotham Classic, Legends Classic, Wrangler National Finals Rodeo, Feld Motor Sports, more than 40 major NCAA Division I universities, nineteen NASCAR speedways and more. PrimeSport is a privately-held company, headquartered in Atlanta, GA.
The Poinsettia Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that was created in 2005. The game was created by the organizers of the Holiday Bowl and is played annually at Qualcomm Stadium in San Diego, California. The game is currently sponsored by the San Diego County Credit Union and is known as the San Diego County Credit Union Poinsettia Bowl. The second-place team from the Mountain West Conference is guaranteed a spot in this bowl through the 2014 season and will face Navy if the school is bowl eligible in 2010. A team from the Western Athletic Conference, provided it has enough bowl eligible teams, will gain an automatic bid in 2011, BYU will play in the 2012 game, and Army will play in the 2013 game if it is bowl eligible.