The ambitious Indonesian manufacturer is already highly invested in the football world. Formerly associated with a British club through a regional partnership, it has made contractual commitments to Persib Bandung, Bali United and Arema Cronus and developed numerous social projects destined for young people. By joining forces with Paris Saint-Germain, Multistrada is capitalising on this foothold and hopes to move up a rung in terms of international renown.