Snapshot
July 30, 2018

Puma signs on as supplier for Women's National Basketball Association (WNBA)

Participating in this sponsorship deal:

Data Wnba logo

About Sponsor:

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

About Property:

The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.

Read More
Puma is making another basketball move, this time in the women's game: The footwear and apparel marketer has inked a new sponsorship with the WNBA that it will tout at this weekend's All-Star game in Minneapolis.
Read more at adage.com »
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