Pasadena, Calif. (October 2, 2019) – Azulana, a brand new, high-quality, ready-to-drink sparkling beverage made with 100% blue agave tequila, was announced today as the Official Sparkling Tequila Partner of the iconic Rose Bowl. Azulana officially made its brand launch during the highly-anticipated Rolling Stones concert in August 2019. Now it will be offered at all Rose Bowl events throughout the 2019-2020 season at concession stands throughout the stadium’s concourse.