Pure Michigan signs on as official sponsor for Movement Electronic Music Festival
Participating in this sponsorship deal:
About Sponsor:
Pure Michigan is the nationally known brand of the State of Michigan, administered by the state's marketing arm, the Michigan Economic Development Corporation. Since 2006, Pure Michigan advertising has described the wonders of Michigan but in 2011 MEDC began bringing all of its activities under the popular brand, voted one of the 10 best destination brands ever by Forbes Magazine.
About Property:
Movement Electronic Music Festival is an annual electronic dance music event held in Detroit each Memorial Day weekend since 2000. Following the first three events under the name Detroit Electronic Music Festival were Movement , Fuse-In and currently, Movement Electronic Music Festival , with each name change reflecting shifts in festival management. All of these festivals continued the DEMF's traditions by featuring performances by musicians and DJs and emphasizing the progressive qualities of the culture surrounding electronic music.