Snapshot
November 06, 2014

Qualcomm signs on as official sponsor for MLB Advanced Media

Participating in this sponsorship deal:

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About Sponsor:

Qualcomm (NASDAQ: QCOM) is a US global telecommunications equipment corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access (CDMA) technology and other technologies. Headquartered in San Diego, CA, USA. The company operates through four segments: Qualcomm CDMA Technologies (QCT); Qualcomm Technology Licensing (QTL); Qualcomm Wireless & Internet (QWI), and Qualcomm Strategic Initiatives (QSI).

About Property:

Major League Baseball Advanced Media, L.P., is a limited partnership of the club owners of Major League Baseball, and is the internet and interactive branch of the league. The company operates the official web site for the league and 30 Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The site also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates MLB Radio and BaseballChannel.TV.

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Major League Baseball is the stuff of Americana and nostalgia, but it’s also trying hard to keep up with the 21st century. Today, MLBAM, its interactive/digital media subsidiary, said that it has inked a deal with Qualcomm, for the latter to provide technology and engineering support to improve mobile networks at 30 Major League Baseball ballparks. The deal follows an agreement struck between T-Mobile and MLBAM in January for the mobile carrier to help finally break the wired link between dugout and bullpen, and comes as the two parties forecast one-thousand-fold demand for mobile data in ballparks in the near future.
Read more at techcrunch.com »
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