Snapshot
September 25, 2019

Radeberger signs on as official sponsor for New York Film Festival

Participating in this sponsorship deal:

220px radeberger logo.svg New york film festival logo

About Sponsor:

Radeberger started in 1872 when the brewery was founded as Zum Bergkeller, in Radeberg, a town in the vicinity of Dresden. Radeberger ranks No. 9 among Germany's best selling beers.

About Property:

The New York Film Festival has been a major film festival since it began in 1963 in New York. The films are selected by the Film Society of Lincoln Center. The non-competitive festival, sometimes abbreviated as NYFF, was established by Amos Vogel and Richard Roud.

Activation Locations
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NORWALK, Conn., Sept. 25, 2019 /PRNewswire/ -- Radeberger Gruppe USA, an ambassador of German beer culture in the United States and an importer of German beer from the leading German brewing group in the world (Radeberger Gruppe), today announced that its flagship beer, Radeberger Pilsner, is the exclusive beer sponsor of the 57th and 58th New York Film Festivals (NYFF).
Read more at https://www.prnewswire.com »
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