Tokyo, January 10, 2019 - Rakuten, Inc. today announced a partnership with three-time NBA champion Stephen Curry. The partnership includes a multi-year agreement with Curry that appoints him as Brand Ambassador for Rakuten and lays the ground for collaboration on branding and marketing efforts for Rakuten’s global e-commerce business and membership program, with a special focus on the United States. Rakuten will also be named the title sponsor of Curry’s first-of-its-kind basketball camp for overlooked prep athletes, “Underrated Tour, powered by Rakuten.”