Red Stripe is a Jamaican lager beer whose logo is a bold, diagonal red stripe. It is brewed by Desnoes & Geddes Limited, originally a soft drink manufacturer incorporated on July 31, 1918, by Kingston, Jamaica natives Eugene Peter Desnoes and Thomas Hargreaves Geddes. In its current formulation Red Stripe is 4.7% alcohol by volume.
The Jamaica Jazz and Blues Festival, formerly known as the Air Jamaica Jazz and Blues Festival, was created to encourage visitors to come to Jamaica during a traditionally slow tourism period for the island. The original owner of the festival, Air Jamaica, also hoped to sell more airline seats during the slow period.