Snapshot
November 06, 2014

Red Stripe signs on as official sponsor for Jamaica Jazz & Blues Fest

Participating in this sponsorship deal:

Data Data?1415807590

About Sponsor:

Red Stripe is a Jamaican lager beer whose logo is a bold, diagonal red stripe. It is brewed by Desnoes & Geddes Limited, originally a soft drink manufacturer incorporated on July 31, 1918, by Kingston, Jamaica natives Eugene Peter Desnoes and Thomas Hargreaves Geddes. In its current formulation Red Stripe is 4.7% alcohol by volume.

About Property:

The Jamaica Jazz and Blues Festival, formerly known as the Air Jamaica Jazz and Blues Festival, was created to encourage visitors to come to Jamaica during a traditionally slow tourism period for the island. The original owner of the festival, Air Jamaica, also hoped to sell more airline seats during the slow period.

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Non-Jamaicans may be surprised by the animated responses Celine Dion songs elicit at sound system dances across the island. Patrons excited reactions to Dion mainstays like "A New Day Has Come" and "My Heart Will Go On" include pounding walls or bar surfaces, repeatedly blaring sirens and raising their hands in simulated gun salutes, all grand endorsements in the dancehall reggae/sound system sphere that are typically reserved for the latest releases by gritty deejays Vybz Kartel or Mavado. And soon, some of Jamaica's biggest Dion fans may get the thrill of a lifetime.
Read more at www.billboard.biz/bbbiz/industry/touring/celine-dion-to-play-jamaica-jazz-blues-fest-1005658962.story.com »
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