November 06, 2014
Red Stripe signs on as official sponsor for Jamaica Jazz & Blues Fest

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Non-Jamaicans may be surprised by the animated responses Celine Dion songs elicit at sound system dances across the island. Patrons excited reactions to Dion mainstays like "A New Day Has Come" and "My Heart Will Go On" include pounding walls or bar surfaces, repeatedly blaring sirens and raising their hands in simulated gun salutes, all grand endorsements in the dancehall reggae/sound system sphere that are typically reserved for the latest releases by gritty deejays Vybz Kartel or Mavado. And soon, some of Jamaica's biggest Dion fans may get the thrill of a lifetime.
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