(Richmond, VA. – June 29) — The Richmond Spiders athletic department today announced its new partnership with ReplyBuy, the leading platform for messaging-enabled commerce that provides businesses with a unique combination of instant buyer engagement, artificial intelligence, analytics and payments. Leveraging the ReplyBuy platform will deliver an entirely new form of fan engagement and ease of purchasing. ReplyBuy will serve as a personal concierge for registered members. Starting today fans can complete their purchase by simply responding with a quick text message – eliminating the traditional friction in the e-commerce purchase flow.
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