BUFFALO, N.Y., Aug. 8, 2016 /PRNewswire/ -- ROAR Logistics Inc., recently signed on as the title sponsor of the Big Cats Exhibit at the Buffalo Zoo, giving three new lion cubs and the entire pride something to "ROAR" about. The sponsorship also gave company president, Robert Rich III, the opportunity to name the litter's only male cub. On Saturday, Rich and Buffalo Zoo officials, announced the sponsorship and introduced Roary and his sisters, Asha and Amirah, to droves of eager onlookers.