Snapshot
May 26, 2017

Rockstar Energy Drink signs on as official sponsor for Baywatch

Participating in this sponsorship deal:

Rockstar energy logo Baywatch poster

About Sponsor:

Rockstar is an energy drink created in 2001. With 14% of the US market in 2008, Rockstar is a leading energy drink brand. Rockstar is based in Las Vegas. Rockstar Energy Drink is available in fourteen different flavors, and in over twenty countries. Founded in 1998 by Russell Weiner, Rockstar launched into the fastest-growing segment of the USA beverage market, energy drinks.

About Property:

Baywatch is a 2017 American action-comedy film directed by Seth Gordon, based on the television series of the same name. The film stars Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Kelly Rohrbach, Jon Bass and Ilfenesh Hadera.

Read More
HOLLYWOOD, Calif., May 25, 2017 (BUSINESS WIRE) --With the new BAYWATCH movie headed into theaters, Paramount Pictures announced today a list of brand partners and licensees with promotional programs taking full advantage of the pop culture hit franchise.
Read more at www.marketwatch.com »
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