The new partnership comes on the heels of ROKA signing Dutch cycling sensation Niki Terpstra earlier this year. Word travels fast among the men's and women's pro pelotons, and it wasn't long before the top Dutch women's squad wanted to get their hands on the lightest and most advanced performance optics in the world. A perfect partnership was born, and now ROKA Advanced Performance eyewear will be making podium appearances all over the UCI Men's and Women's WorldTour.