Sabra signs on as official sponsor for Lyft (property)
Participating in this sponsorship deal:
About Sponsor:
Sabra Dipping Company, LLC is a U.S.-based company which produces Middle Eastern Style-style food products, including hummus, eggplant dip, baba ghanoush, and Mediterranean salsa.[1] All Sabra products are certified kosher and vegetarian, and are available throughout the U.S. and Canada.[6][7] As of 2008, the company held a 34.7% market share for Mediterranean salads, dips and spreads.[3]
About Property:
Lyft is a privately held, San Francisco–based company whose mobile-phone application facilitates peer-to-peer ridesharing by enabling passengers who need a ride to request one from drivers who have a car. Unlike traditional taxis, Lyft drivers do not charge "fares" but receive "donations" from their passengers. Lyft's tagline is "your friend with a car." Since its inception, the company has striven to create a more social and fun experience for drivers and passengers in order to develop a sense of community among its users. According to the company, Lyft generally costs about 30 percent less than the price of a similar-length cab ride. Lyft currently operates in San Francisco, Los Angeles, San Diego, Seattle, Chicago, Washington D.C., Boston, Honolulu, and Indianapolis, with plans to expand both domestically and internationally.