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November 06, 2014

Sainsbury's Supermarkets signs on as official sponsor for British Athletics

Participating in this sponsorship deal:

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About Sponsor:

J. Sainsbury plc (LSE: SBRY) is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's, the third largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 16.5%.[2] The group's head office is in the Sainsbury's Store Support Centre in Holborn Circus, City of London.[3] The group also has interests in property and banking.

About Property:

UK Athletics is the governing body for the sport of athletics in the United Kingdom. It is responsible for overseeing the governance of athletics events in the UK as well as athletes, their development, and athletics officials. UK Athletics introduced the British Athletics brand in 2013 to act as the identity for athletics in the United Kingdom, while UK Athletics continue in the role of governance.

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Justin King, Sainsbury’s chief executive, said: "Last summer the whole country was inspired and uplifted as we celebrated the very best of human sporting achievement through the Olympics and Paralympics. It was truly a summer like no other.
Read more at www.isportconnect.com »
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