Sainsbury's Supermarkets signs on as official sponsor for Thames Diamond Jubilee Pageant
Participating in this sponsorship deal:
About Sponsor:
J. Sainsbury plc (LSE: SBRY) is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's, the third largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 16.5%.[2] The group's head office is in the Sainsbury's Store Support Centre in Holborn Circus, City of London.[3] The group also has interests in property and banking.
About Property:
The Thames Diamond Jubilee Pageant was a parade on 3 June 2012 of more than 1,000 ships and boats along the River Thames in London, as part of the celebrations of the Diamond Jubilee of Elizabeth II. The Queen, Prince Philip and other members of the Royal Family were aboard vessels that took part in the parade, which was watched by more than 1.2 million spectators from the Embankments. The vessels that took part included military, commercial and pleasure craft. According to Guinness World Records, this was the largest ever parade of boats, surpassing the previous record of 327 vessels set in Bremerhaven, Germany, in 2011.[1] Sailing vessels and others too tall to pass under the bridges were moored as an "Avenue of Sail" downstream of Tower Bridge.