Snapshot
November 06, 2014

Samsung signs on as official sponsor for Marvel Entertainment

Participating in this sponsorship deal:

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About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

Marvel Entertainment, LLC, formerly Marvel Enterprises and Toy Biz, Inc., is an American entertainment company formed from the merger of Marvel Entertainment Group, Inc. and Toy Biz, Inc. The company is known for its comic books and, as of the 2000s, films via its Marvel Studios.

Read More
New York, Jun. 13 (Korea Bizwire) – Samsung Electronics Co., Ltd. and Marvel Entertainment announced a new global partnership. Through a multi-medium creative campaign across film, digital and product, Marvel and Samsung will integrate their brands in unique and creative ways to bring their collective audiences together and showcase the best from both brands. The partnership will merge the worlds of both brands, highlighting the intersection of Samsung’s technology and Marvel’s visual storytelling to offer consumers unrivaled access to exclusive content and experiences.
Read more at koreabizwire.com »
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